Founded by Dan Bilzerian, based in Los Angeles, and spanning a wide variety of cannabis and CBD products, Ignite wants to change what users, and society, think about cannabis and CBD. The company delivers customers superior strains of cannabis and the purest CBD products possible. Ignite has built the world’s first super-premium cannabis lifestyle brand, currently for sale in dispensaries across California with the company’s CBD products sold nationally online. From packaging and branding, to what’s inside, Ignite delivers at the highest caliber of levels never before seen in this new industry and builds on the foundation that trust and quality truly matter.
Mr. McCormick joins the company as a highly experienced global consumer goods executive with a deep understanding of brand and trade marketing, operations and supply chain, finance and scaling a business internationally. Mr. McCormick has operated extensively in regulated markets and built strong brands in these environments. At Ignite, Mr. McCormick will oversee all aspects of the company, reporting to Founder and Chairman Dan Bilzerian.
Previously, Mr. McCormick was the COO and CFO for KushCo Holdings Inc., the leading provider of ancillary products and services to the US and Canadian cannabis sector. Mr. McCormick spent the majority of his career with British American Tobacco (BAT) where he spent 16 years in senior management roles including 14 years overseas living in 7 different countries. During his tenure with BAT he successfully led market entry initiatives, driving global brand expansion and optimizing international supply chain operations.