Lift & Co. (TSXV: LIFT) is a publicly traded technology company modernizing the cannabis industry through a platform of CPG-like marketing products including trade and consumer marketing, data insights, and event marketing.
Matei Olaru is the Chief Executive Officer (CEO) of Lift & Co. (TSXV: LIFT), a publicly traded technology company modernizing the cannabis industry. Under his leadership the Company has become a leading cannabis-focused data and insights firm in North America, raised nearly $14-million and gone public on the TSX Venture Exchange under the ticker symbol TSXV:LIFT, increased its team more than tenfold and launched several key products that empower the cannabis industry to make better-informed decisions.
A corporate lawyer and consultant by trade, Matei previously worked with the World Bank in Washington D.C., then joined the renowned law firm Stikeman Elliott LLP where he made is his first entry into the cannabis industry by advocating the development of the firm’s cannabis portfolio and client base.
Matei’s vision is to empower the cannabis industry to make informed decisions through data, valuable connections and information. He has leveraged his legal and consulting experience to unleash the power of focused data and insights in a highly regulated multi-billion-dollar consumer packaged goods (CPG) industry while bridging the knowledge gaps between its stakeholders created by restrictive regulations.
Matei has provided expert commentary on BNN, CBC, The Globe and Mail, The National Post, Toronto Star, and Maclean’s.