PRØHBTD creates and markets lifestyle and wellness brands to global audiences.
Our mission is to lead cannabis from the black market to the supermarket.
PRØHBTD is recognized as the exclusive global cannabis partner of Advertising Week, All Def Media, Postmedia, Global Licensing Group, and Entrepreneur Magazine. The company is venture backed with $12 Million in funding and has offices in Los Angeles, New York, Toronto and Vancouver.
Drake Sutton-Shearer is the CEO and Founder of PRØHBTD who build and market lifestyle and wellness cannabis brands to global audiences. The company is venture backed with $13 Million in funding and has offices in Los Angeles, New York, Toronto and Vancouver.
PRØHBTD has built a first of its kind cannabis ecosystem that includes a brand creation and product development platform complemented by an content studio. Additionally, PRØHBTD created the first and largest multi-platform video distribution network in the Cannabis industry reaching an available audience of 100+ million people to engage, entertain and inform audiences . The company produces scripted and unscripted original content and maintains a popular lifestyle and youth culture website at www.prohbtd.com featuring cannabis, art, fashion, food and entertainment.
The company is recognized as the exclusive worldwide cannabis partner of business success publisher Entrepreneur Magazine and Advertising Week, the global events leader in advertising, media, marketing and technology. Additionally, the company is the exclusive cannabis content partner of Post Media, one of Canada’s largest media conglomerates.
As a serial entrepreneur, Drake previously founded a Grammy winning talent management firm with multi-platinum creative clients and a lifestyle branding and marketing consultancy that serviced premier companies including Warner Bros, SONY, Universal, Microsoft, Budweiser, Walmart, Pepsi, Amazon, Target, CBS, Complex, Time, Conde Nast, Pandora, Simon and Schuster, Jagermeister, Red Bull and many others. Drake has founded, led and sold a music publishing company for film and TV, a social virtual gifting company (#1 on Facebook) and an interactive social research company incubated at the Wharton School. He is also the inventor and holder of multiple patents with social and technology applications. His businesses have created more than $600m in aggregate value.
Drake is recognized as a cannabis industry thought leader and has been featured on CNN, Advertising Week, Variety, Huffpost, Techcrunch, Billboard, Digiday, Wall Street Journal, Cheddar TV, SKY News and on the cover of leading Cannabis B2B publication MG Magazine. He is also a featured speaker at events including YPO, CWCBE, ICBC, OMBC, Green Table Global, O’Cannabiz and New West Summit.